At MPC Group we design, build and sell homes for everyone who loves the Mediterranean lifestyle. Our values are united by a common thread: #MediterraneanLife. With this philosophy, we have recently had the privilege of participating in an advertising campaign that has captured the attention of thousands of people throughout Spain: the raffle for a home in Torrevieja on the prime time television programme El Hormiguero.
El Hormiguero kicked off its new season with an unprecedented promotional campaign: the raffle for a home in Torrevieja valued at more than 300,000 euros. The aim of this campaign, promoted by the Torrevieja Town Council, was to position the town as a leading destination on the Costa Blanca and highlight its appeal as an ideal place to live or enjoy a second home.
The Town Council contacted MPC Group to offer us the chance to participate in the campaign. We believe that our collaboration would not only help to enhance the image of Torrevieja, but would also be a great opportunity to give visibility to our Nature Views development and consolidate MPC Group’s position in the real estate sector. With more than 33 years of experience, our company saw in this action an exceptional way to connect with potential buyers and strengthen our presence in the market.
An exceptional home in a unique development
The property that was drawn was part of Nature Views Torrevieja, a new-build residential complex designed to offer a Mediterranean lifestyle in a peaceful and natural environment. Specifically, the apartment drawn is a top-floor home with 2 bedrooms and 2 bathrooms, which stands out for its large terrace and a private solarium with spectacular views of the pink lagoon and the communal swimming pools.
Among its most notable features are a spacious living room integrated with the kitchen, great natural lighting, high-quality materials and finishes, an underground parking space and a storage room. In addition, the residential complex offers extensive common areas with lush gardens, recreational areas, children’s games, a bio-health area and two large communal swimming pools.
The campaign has had a significant impact on the visibility of MPC Group and our Nature Views development. Both our brand and the development were referenced at different times, both on television and on social networks. This has allowed us to reach a much wider and more diverse audience, strengthening our position in the real estate market.
As for the public’s reception of the draw, it was extraordinary. The possibility of winning a home with the characteristics of ours generated great interest, which translated into a notable increase in visits to the promotion’s website during the first days after the launch of the campaign.
The delivery of the home, an unforgettable moment
One of the most emotional moments of this action was the delivery of the house to the winner of the draw. The lucky winner, who had long wanted to have a house on the beach, received the keys to his new home with great excitement. Although the nerves of the moment did not allow them to be too expressive, they were delighted with both the residential complex in general and the house in particular. In addition, it is worth noting that the beneficiary family obtained the tax-free prize, which meant significant savings for them and allowed them to enjoy their new home without worries.
A notable anecdote was the presence of their little daughter, a girl of about 2 years old, who was totally entertained discovering all the corners and details of her new home. This moment, full of spontaneity and joy, perfectly reflects the spirit of #MediterraneanLife that we want to convey with our projects.
Balance of the action
In terms of brand impact and positioning in the real estate market, this action has been a resounding success. It has allowed us to link the MPC Group and Nature Views brands with a nationally relevant prime time programme, which has resulted in very valuable brand recognition.
In addition, we have managed to reinforce our image as a company committed to the Mediterranean lifestyle, offering high-quality homes in privileged environments. This collaboration with El Hormiguero has not only increased our visibility, but has also helped to consolidate our position as a benchmark in the real estate sector.
In short, this advertising campaign has been an enriching experience that has allowed us to connect with a wider audience and continue to promote the Mediterranean lifestyle that we are so passionate about. At MPC Group, we will continue to work to offer homes that reflect our values and allow o
